10 email marketing secrets of US companies

1.    Building and growing a list

Opt-in

Lead generation

2.    Critical elements of the email you create

a.    Creating brand impact

b.    Intelligent Design

c.    Driving the purchase

d.    Creating transactional messages

e.    Adding Viral marketing elements

3.    Testing and deliverability

4.    Email for mobile devices

5.    Automated email

6.    B2B and international email programs

7.    Call to action/Conversion

8.    Reporting/Analytics

9.    Measuring email performance: Email metrics

10.  Privacy

Detail explanations to be updated soon

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