This morning I drove on Bay Area Blvd and saw a lot of customers enjoying their breakfast in a small restaurant. I am thinking about how small businesses do marketing with such a low and limited budget?
Let me do a quick research on this subject and i would be back to you soon.
Well, let me wrap them up in the followings tactics:
GET NEW CUSTOMERS
1. Gift certificate
2. Mailing
3. Charity
4. Referral system
5. Create a great website
6. Set up link
7. Email marketing
8. Online users group
9. Search engine placements
HAVE YOUR CUSTOMERS SHOP MORE OFTEN
1. Continuous promotions
2. Customer Club
3. Become valuable resources
4. Bag stuffers and bounce backs
5. Database marketing
KEEP YOUR CUSTOMERS FOR LIFE
1. Lifetime product offerings
2. Be consistent
Reference:
Bob and Susan Negen, "Marketing your retail store in the Internet Age", 2007
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